Explore how tourism bureaus in different regions of China are competing to attract visitors through social media promotions, celebrity endorsements, and unique attractions. Discover the virtual battle starting with Harbin's Ice City charm and its impact on local tourism.
With the tourism industry gaining momentum recently, tourism bureaus in different regions have started to engage in fervent competitions, showing their hospitality and warm welcome to visitors from all around! Let's take a look at some of their best moves and try to answer the question, "Is this enough?" and "What's next?" On the show: Niu Honglin, Li Yi & Josh Cotterill