This chapter explores various tourism campaigns by different countries' tourism bureaus, including Visit Britain and Honest Guide Campaign. They also discuss the significance of marketing destinations for tourists and mention an intriguing diamond giveaway competition in Hunan province.
With the tourism industry gaining momentum recently, tourism bureaus in different regions have started to engage in fervent competitions, showing their hospitality and warm welcome to visitors from all around! Let's take a look at some of their best moves and try to answer the question, "Is this enough?" and "What's next?" On the show: Niu Honglin, Li Yi & Josh Cotterill