This chapter discusses how competition between different regions in tourism marketing can be beneficial, attracting tourists and promoting destinations. It also explores the role of social media in promoting destinations and raises questions about the sustainability of promotional efforts.
With the tourism industry gaining momentum recently, tourism bureaus in different regions have started to engage in fervent competitions, showing their hospitality and warm welcome to visitors from all around! Let's take a look at some of their best moves and try to answer the question, "Is this enough?" and "What's next?" On the show: Niu Honglin, Li Yi & Josh Cotterill