Lydia Fairfax, Founder of Triple Crown Consulting, joins the discussion on how streaming giants like Netflix, Amazon, and Apple are impacting the European sports market. Topics include Netflix's live sports ambitions, Amazon's acquisition shifts, YouTube's growth in Europe, and Apple's potential moves in European rights.
Streaming platforms like Netflix are venturing into live sports broadcasting to engage viewers in real-time events.
Amazon's diverse sports rights acquisitions demonstrate a strategic approach to sports content distribution.
Deep dives
The Evolution of Live Sports on Streaming Platforms
Streaming platforms like Netflix are venturing into live sports broadcasting with deals like the WWE agreement, showcasing a shift towards live content. This move reflects a strategy to engage viewers in real-time events while leveraging existing popular shows to enhance their offerings.
Amazon's Strategic Sports Rights Acquisitions
Amazon's diverse sports rights acquisitions, including Premier League and ATP games, demonstrate a strategic approach to sports content distribution. By securing a wide range of rights globally and exploring niche deals, Amazon aims to consolidate its position as a key player in the sports streaming landscape.
YouTube's Prime Time Channels and Content Aggregation
YouTube's foray into Prime Time Channels signifies a shift towards offering subscription-based premium content directly on its platform. By simplifying the subscriber experience and enabling easier access to exclusive content, YouTube aims to enhance user engagement and compete effectively in the video streaming market.
Disney Plus Ventures into Live Sports Broadcasting
Disney Plus's acquisition of Europa League and Conference League rights in Sweden and Denmark marks an expansion into live sports broadcasting. This move reflects Disney's strategic focus on offering diverse sports content to attract and retain subscribers, signaling potential growth in European sports markets.
With streaming heavyweights Netflix, YouTube, Amazon, and Apple making big moves into sports what does it mean for a fragmented European market? As part of last week's SportsPro Live StreamTime host Nick Meacham is joined by SportsPro technology editor Steve McCaskill and Lydia Fairfax founder of Triple Crown Consulting to discuss on stage for a live podcast recording.
Talking points:
- Is WWE the start of Netflix’s ambition for live sports? - Why is Amazon shifting its acquisition strategy? - Will YouTube prioritise growth in Europe? - Should we expect Apple to acquire any European rights?
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