How will the streaming wars impact Europe?
StreamTime Sports
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The Changing Landscape of Sports Streaming Platforms
This chapter explores the evolving strategy of major streaming platforms towards live sports, with a focus on potential partnerships and shifts in content delivery. The discussion encompasses Amazon's strategic approach in sports rights acquisitions, transitioning from acquisition to customer retention. It also analyzes the complexity of distribution deals in the sports streaming industry and YouTube's innovative introduction of prime time channels for subscription access.
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