Lydia Fairfax, Founder of Triple Crown Consulting, joins the discussion on how streaming giants like Netflix, Amazon, and Apple are impacting the European sports market. Topics include Netflix's live sports ambitions, Amazon's acquisition shifts, YouTube's growth in Europe, and Apple's potential moves in European rights.

SportsPro's technology editor Steve McCaskill and founder of Triple Crown Consulting, Lydia Fairfax, discuss the impact of big tech companies like Comcast, Amazon, and Disney on the sports media landscape. Topics include Comcast's hold on European sports, NBC's sports commitment on Peacock, Disney+ entering live sports in Scandinavia, and the repercussions of big tech investing in media rights on traditional broadcasters and fans.