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StreamTime Sports
Big tech and sports media in 2024
May 22, 2024
SportsPro's technology editor Steve McCaskill and founder of Triple Crown Consulting, Lydia Fairfax, discuss the impact of big tech companies like Comcast, Amazon, and Disney on the sports media landscape. Topics include Comcast's hold on European sports, NBC's sports commitment on Peacock, Disney+ entering live sports in Scandinavia, and the repercussions of big tech investing in media rights on traditional broadcasters and fans.
52:18
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Quick takeaways
- Comcast's strategic acquisitions and innovation have solidified their stronghold in European sports media.
- Disney's global sports expansion includes testing markets like Scandinavia through Disney+ offerings and bundle partnerships.
Deep dives
Sky and Comcast Dominance in Sports Broadcasting Market
Sky and Comcast dominate the sports broadcasting market across multiple regions, with a strong presence in the UK, Italy, and Germany. Sky's strategic moves in acquiring rights, such as the Premier League and EFL, have solidified their position. Comcast's approach focusing on platform innovation and usability, like Skyglass and Sky Sports Plus, has enhanced their offering. The synergy between the two companies allows for economies of scale and smart aggregation strategies.
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