32min chapter

StreamTime Sports cover image

Big tech and sports media in 2024

StreamTime Sports

CHAPTER

Navigating Broadcasting Rights Negotiations in the Sports Media Industry

The chapter explores the intricate negotiations between major players like MBC, Amazon, and T&T regarding broadcasting rights, discussing clauses, outcomes, and potential impacts. It delves into strategies, complexities, and uncertainties in the sports media industry, highlighting the significance of NBA rights and the competitive landscape in various markets.

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