The Marketing Millennials 305 - Customer Acquisition Playbook for 2025 with Joey Steger, VP of Marketing & Ecom at Alen
Jan 17, 2025
Joey Steger, VP of Marketing & Ecom at Alen, shares his expertise on customer acquisition strategies. He discusses the importance of funnel hacking and effective ad spend across different stages. Joey emphasizes utilizing a network of content creators to produce engaging campaigns quickly. He also highlights the significance of brand storytelling, emotional connections, and the aesthetics of marketing in influencing consumer choices. With valuable insights on multi-channel approaches and the evolving role of direct mail, Joey's strategies are essential for brands looking to thrive.
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Allen's Marketing Transformation
- Joey Steger joined Allen two and a half years ago, relying on word-of-mouth and press.
- They implemented various strategies like Meta ads, Criteo, Klaviyo, and OTT, focusing on top-of-funnel tactics.
Rethinking the Funnel
- Viewing channels like Meta and Google solely as top, middle, or bottom-of-funnel is inaccurate.
- These platforms dynamically serve content, intersecting customers at various stages.
Agency Collaboration
- Establish clear communication systems between agency partners for visibility on campaign adjustments.
- Balancing campaigns across partners is crucial for overall funnel efficiency.