Joey Steger

Joey Steger, VP of Marketing & Ecom at Alen, shares his expertise on customer acquisition strategies. He discusses the importance of funnel hacking and effective ad spend across different stages. Joey emphasizes utilizing a network of content creators to produce engaging campaigns quickly. He also highlights the significance of brand storytelling, emotional connections, and the aesthetics of marketing in influencing consumer choices. With valuable insights on multi-channel approaches and the evolving role of direct mail, Joey's strategies are essential for brands looking to thrive.