This Week in Startups E1004: Yousician CEO & Co-founder Chris Thür created an interactive platform to master musical instruments, shares insights on acquiring 1M+ users, increasing retention through gamification, using profitability as leverage while attracting investors as an international startup
Nov 26, 2019
Chris Thür, CEO and co-founder of Yousician, shares his journey in creating a revolutionary music education platform that gamifies learning instruments. He discusses the evolution from early challenges to amassing over a million users through innovative subscription models. Thür explores the advantages of being based in Finland, the motivations behind profitable growth, and his insights on attracting investors. During a lively moment, he even demos Yousician while engaging in some musical fun with the host!
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Yousician's Origin
- Chris Thür and his co-founder, both struggling musicians, started Yousician.
- Their first app, WildChords, a kids' music education game, failed due to the then-dominant 99-cent app store pricing model.
Guitar Hero's Impact
- Guitar Hero's simple gameplay made learning music less intimidating.
- This inspired kids to take real music lessons, indirectly benefiting music education.
Gamification and Education
- Yousician transitioned from a game to an educational service, incorporating gamification.
- This shift increased user engagement and justified a higher subscription price.