E1004: Yousician CEO & Co-founder Chris Thür created an interactive platform to master musical instruments, shares insights on acquiring 1M+ users, increasing retention through gamification, using profitability as leverage while attracting investors as an international startup
This Week in Startups
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Navigating Musical Entrepreneurship
This chapter explores the evolution of a music education platform, detailing its transformation from an animal-themed product to a successful offering for adults. It emphasizes the importance of market adaptation, a sustainable growth model, and the impact of early investors in achieving success. The conversation also highlights the unique hiring environment in Finland and contrasts the heavy metal music scene in Finnish and Swiss cultures.
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