E1004: Yousician CEO & Co-founder Chris Thür created an interactive platform to master musical instruments, shares insights on acquiring 1M+ users, increasing retention through gamification, using profitability as leverage while attracting investors as an international startup
This Week in Startups
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Revolutionizing Music Learning
This chapter examines an innovative online platform that gamifies the process of learning musical instruments, making it accessible and engaging for users. It tracks the founding journey of its creators and their challenges, including initial pricing and monetization strategies that evolved towards successful subscription models. With a focus on user engagement, the chapter highlights features like instant feedback, level progression, and leaderboards that enhance motivation and skill development.
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