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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Ep. 202 - Ughhh...What is RELATIONSHIP MARKETING For REAL??🧠GUEST Micki Howl, Chief Revenue Officer @ Marigold [Parent Co. of Sailthru, Liveclicker, Cheetah Digital, Campaign Monitor, and more!]
Oct 11, 2024
Micki Howl, Chief Revenue Officer of Marigold, shares her unique journey from reality TV to marketing. She dives into the essentials of relationship marketing, emphasizing the need for personalization over traditional loyalty programs. Micki discusses insights from a brand ranking report, revealing how trust influences consumer spending, especially in unexpected sectors. She also highlights the power of SMS and email in fostering consumer connections, and provides actionable steps for brands to better engage customers. Don't miss her sneak peek into the upcoming Guru Conference!
22:43
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Quick takeaways
- Relationship marketing is a strategic approach centered around personalized experiences, focusing on customer acquisition, development, and loyalty cultivation.
- Harnessing actionable customer data is essential for creating meaningful connections and delivering relevant messages that enhance brand engagement.
Deep dives
The Evolution of Marketing and Its Channels
The podcast discusses how marketers have evolved from traditional methods to utilizing various digital channels to engage customers. It emphasizes that many marketers are currently reactive rather than proactive, often relying on an overload of technology without a clear strategy. The conversation highlights the importance of understanding customer journeys and tailoring messages to fit individual needs, stressing that effective engagement is about speaking to customers in ways that resonate with them. Furthermore, it points out how brands need to balance their marketing efforts across different channels, such as email and SMS, to create authentic connections.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode