Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep. 202 - Ughhh...What is RELATIONSHIP MARKETING For REAL??🧠GUEST Micki Howl, Chief Revenue Officer @ Marigold [Parent Co. of Sailthru, Liveclicker, Cheetah Digital, Campaign Monitor, and more!]
Oct 11, 2024
Micki Howl, Chief Revenue Officer of Marigold, shares her unique journey from reality TV to marketing. She dives into the essentials of relationship marketing, emphasizing the need for personalization over traditional loyalty programs. Micki discusses insights from a brand ranking report, revealing how trust influences consumer spending, especially in unexpected sectors. She also highlights the power of SMS and email in fostering consumer connections, and provides actionable steps for brands to better engage customers. Don't miss her sneak peek into the upcoming Guru Conference!
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
From Reality TV to Relationship Marketing
01:37 • 9min
Exploring the Impact of Relationship Marketing on Consumer Loyalty
10:58 • 2min
Building Consumer Connections Through SMS and Email
13:11 • 7min
Get Ready for the Guru Conference and 80s Nostalgia
20:09 • 3min