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9min chapter
Ep. 202 - Ughhh...What is RELATIONSHIP MARKETING For REAL??🧠GUEST Micki Howl, Chief Revenue Officer @ Marigold [Parent Co. of Sailthru, Liveclicker, Cheetah Digital, Campaign Monitor, and more!]
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
From Reality TV to Relationship Marketing
This chapter chronicles the host's journey from reality television production to corporate marketing, showcasing their transformation from an associate producer to a pivotal role at Marygold. It emphasizes the importance of relationship marketing, drawing parallels between customer relationships and dating, while advocating for a personalized approach over mere loyalty programs. The discussion also highlights the need for proactive marketing strategies that prioritize understanding customer needs and enhancing engagement.
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