Micki Howl, Chief Revenue Officer at Marigold, opens up about her journey through the ranks and the critical importance of communication in bridging sales and customer success. She shares insights on valuing customer feedback and fostering collaboration to drive business growth. Micki also discusses the balance of hard work and luck in career advancement, and the necessity of an outcome-driven approach to ensure effective team development. Tune in for valuable strategies to enhance accountability and champion continuous improvement!

Micki Howl, Chief Revenue Officer of Marigold, shares her unique journey from reality TV to marketing. She dives into the essentials of relationship marketing, emphasizing the need for personalization over traditional loyalty programs. Micki discusses insights from a brand ranking report, revealing how trust influences consumer spending, especially in unexpected sectors. She also highlights the power of SMS and email in fostering consumer connections, and provides actionable steps for brands to better engage customers. Don't miss her sneak peek into the upcoming Guru Conference!