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The Product Experience

Product-led growth in action - Partho Ghosh (VP of Product, Uberall)

Oct 16, 2024
Partho Ghosh, VP of Product at Uberall and former key player at Hootsuite, dives into his journey in product management and the transformative power of product-led growth (PLG). He highlights the critical role of self-service features and data-driven strategies in scaling organizations. The discussion reveals the vital connection between product usage data and customer engagement, as well as the importance of optimizing onboarding to boost retention. Partho shares valuable insights on overcoming challenges in PLG and aligning product and sales teams for success.
49:35

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Product-led growth (PLG) strategies require executive support and cross-department collaboration to align vision and allocate resources effectively.
  • Rigorous experimentation and clear metrics are essential for optimizing product performance, allowing businesses to adapt and improve their offerings.

Deep dives

The Evolution of Product-Led Growth

Product-led growth (PLG) is defined as a go-to-market strategy that emphasizes customer self-service through product engagement, including trial and freemium models. This approach is evolving, incorporating data-informed product management and growth funnels into both self-serve and sales-led frameworks. The recognition of product-qualified leads (PQLs) highlights that PLG isn’t just limited to a self-serve model but extends to how products can lead sales efforts. Understanding this comprehensive definition allows companies to tailor PLG to their specific needs rather than strictly adhering to traditional models.

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