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Product-led growth in action - Partho Ghosh (VP of Product, Uberall)

The Product Experience

CHAPTER

Understanding Product-Led Growth and Sales

This chapter explores the vital connection between product-led sales (PLS) and product-led growth (PLG), highlighting the importance of using product usage data for customer engagement. It emphasizes the need for executive buy-in, cross-departmental collaboration, and an innovative culture to effectively implement PLG strategies. The discussion also touches on the readiness of products for self-service and the significance of aligning product management principles with unique business strengths.

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