The Unofficial Shopify Podcast
Lady Gaga’s on Shopify: Go Behind the Build
Mar 25, 2025
Michal Klim, CTO and co-founder of Commerce UI, dives into the intricate creation of Lady Gaga's innovative headless Shopify site. The conversation reveals how the site is not just a merch store but a dynamic digital experience meant to evolve with Gaga. Klim discusses the importance of immersive storytelling and the challenges of merging e-commerce with creative artistry. He emphasizes the shift from traditional conversion strategies to a focus on customer engagement, highlighting AI-driven enhancements that redefine online shopping.
31:00
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Quick takeaways
- Lady Gaga's headless Shopify site emphasizes a cohesive user experience, merging editorial content with e-commerce for deeper fan engagement.
- The project's innovative features prioritize storytelling and brand identity over traditional sales metrics, showcasing the need for adaptability in digital experiences.
Deep dives
Transition to Headless Shopify
The decision to transition Lady Gaga's website to a headless Shopify store was driven by the need for a more cohesive user experience that integrated both editorial content and e-commerce. Previously, Lady Gaga had separate sites for her editorial content hosted on WordPress and her merchandise on a Shopify subdomain. The consolidation allowed for a single digital home that not only showcased her music and updates but also facilitated seamless merchandising. This change was particularly significant as it leveraged modern platforms and functionalities offered by Shopify to streamline operations and enhance the fan engagement experience.
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