The Unofficial Shopify Podcast Lady Gaga’s on Shopify: Go Behind the Build
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Mar 25, 2025 Michal Klim, CTO and co-founder of Commerce UI, dives into the intricate creation of Lady Gaga's innovative headless Shopify site. The conversation reveals how the site is not just a merch store but a dynamic digital experience meant to evolve with Gaga. Klim discusses the importance of immersive storytelling and the challenges of merging e-commerce with creative artistry. He emphasizes the shift from traditional conversion strategies to a focus on customer engagement, highlighting AI-driven enhancements that redefine online shopping.
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Lady Gaga's Previous Website Setup
- Lady Gaga previously had two websites: a WordPress editorial site (LadyGaga.com) and a Shopify merch store on a subdomain.
- This setup is common for artists who want distinct creative/editorial and e-commerce experiences.
Prioritizing Editorial Content
- The new website prioritizes editorial content, serving as a "digital home" for Lady Gaga and a central hub for fans.
- The store is secondary, aiming to merge storytelling with merchandising and create a cohesive experience.
Fast-Paced Music Industry
- The music industry's fast-paced nature demands flexibility, with constant content changes driven by social media trends.
- The website must adapt quickly to incorporate new creative ideas that resonate with fans.