Enhancing E-commerce with Self-Service and Headless CMS

Lady Gaga has a new Shopify site. But this isn’t just a merch store. It’s a stage, a story, a digital home—built to evolve as fast as she does.

Her team needed something different. A site that could change overnight and feel as immersive as her albums. So they went headless, partnering with Commerce-UI, a Shopify agency known for pushing boundaries.

In this episode, Shopify Partner Michal Klim takes us inside the build:

• How Hydrogen and Oxygen power a site that never stands still.
• Why merch sales weren’t the top priority—and what was.
• Why a “conversion-first” mindset wouldn’t work here—and what did.

It’s a story about what happens when a global superstar takes Shopify beyond ecommerce best practices.

🎧 Listen now on The Unofficial Shopify Podcast.

The Unofficial Shopify Podcast is made by possible by our sponsors:

• Zipify – Build high-converting sales funnels
• Cleverific – Smart order editing for Shopify
• Address Validator – Reduce delivery address errors & costs

Special thanks to our friends at Shopify and to our listeners.

Show Links

• Lady Gaga’s Shopify Store – See the site in action
• Abracadabra! Building Lady Gaga's magical storefront experience on Hydrogen - Shopify Newsroom article
• Commerce-UI – The agency behind Lady Gaga’s Shopify site
• Shopify Hydrogen – Build headless commerce experiences
• Shopify Oxygen – Deploy Hydrogen storefronts on Shopify’s infrastructure
• Sanity CMS – Headless CMS used for editorial content

Work with Kurt

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