Michal Klim

Michal Klim, CTO and co-founder of Commerce UI, dives into the intricate creation of Lady Gaga's innovative headless Shopify site. The conversation reveals how the site is not just a merch store but a dynamic digital experience meant to evolve with Gaga. Klim discusses the importance of immersive storytelling and the challenges of merging e-commerce with creative artistry. He emphasizes the shift from traditional conversion strategies to a focus on customer engagement, highlighting AI-driven enhancements that redefine online shopping.