Lady Gaga has a new Shopify site. But this isn’t just a merch store. It’s a stage, a story, a digital home—built to evolve as fast as she does.
Her team needed something different. A site that could change overnight and feel as immersive as her albums. So they went headless, partnering with Commerce-UI, a Shopify agency known for pushing boundaries.
In this episode, Shopify Partner Michal Klim takes us inside the build:
- How Hydrogen and Oxygen power a site that never stands still.
- Why merch sales weren’t the top priority—and what was.
- Why a “conversion-first” mindset wouldn’t work here—and what did.
It’s a story about what happens when a global superstar takes Shopify beyond ecommerce best practices.
🎧 Listen now on The Unofficial Shopify Podcast.
The Unofficial Shopify Podcast is made by possible by our sponsors:
Special thanks to our friends at Shopify and to our listeners.
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