The Sandip Roy Show
Indulge: How is India's speciality coffee scene brewing?
Feb 16, 2025
Raghunath Rajaram, a design guru and co-founder of Aramse, alongside finance whiz Namisha Parthasarathy and coffee expert Binny Varghese, delve into India's burgeoning specialty coffee scene. They discuss the shift from tea to coffee culture and the challenges faced by smallholder farmers. Transparency in coffee sourcing is highlighted as essential for ethical consumption. From tips on choosing the perfect roast to the rising popularity of cafes in smaller cities, the trio reveals how to navigate this flavorful landscape with confidence.
01:03:07
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Quick takeaways
- India's specialty coffee market is burgeoning, projected to exceed $1 billion by 2032, indicating a significant cultural shift toward coffee consumption.
- Understanding roast levels is vital in specialty coffee, as it greatly influences flavor profiles from fruity light roasts to robust dark roasts.
Deep dives
The Rise of Specialty Coffee in India
India has traditionally been seen as a tea-drinking nation, but recent trends indicate a significant shift towards coffee consumption. Although the country is known for producing a large amount of coffee, specialty coffee has historically not been a prominent aspect of Indian culture. However, current statistics suggest that over 44% of the Indian population drinks coffee, and the industry is projected to exceed $1 billion by 2032, growing at an average rate of 9% annually. This transformation highlights the rising popularity of specialty coffee within India as consumers seek more refined and unique coffee experiences.
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