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Ethics and Transparency in Coffee Sourcing
This chapter explores the intricacies of ethically sourced coffee in India, highlighting consumer confusion surrounding terms like 'sustainable' and 'fair trade.' It emphasizes the need for transparency in pricing and the establishment of trust between coffee producers and roasters to ensure fair treatment throughout the production chain. Additionally, it discusses the challenges faced by small farmers regarding certifications, labor costs, and the evolving perception of coffee in contemporary society.