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Google Maps on iOS
- Google launched a standalone Google Maps app on iOS with turn-by-turn directions.
- This signaled a potential end to the mobile platform wars, as both companies recognized mutual benefits.
Data Acquisition
- Google's acquisition of Waze was primarily a data asset acquisition.
- Waze's data was valuable for improving Google Maps and advancing self-driving car initiatives.
Defensive Acquisition
- Acquiring Waze gave Google a defensive advantage against Facebook.
- It secured valuable data and a data-gathering machine for Google.
