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Acquired Episode 17: Waze

Acquired

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Hipsomatic

All of these companies found a way to make something free that was previously expensive. And then could up in that business model. I think a lot of the initial users that came onto these platforms were probably just like cheapos who were like, "I really don't want to pay three bucks for Hipsomatic" That's how you can get these winner, take all markets and what you need to tip the market in your favor.

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