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Acquired Episode 17: Waze

Acquired

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How Did Free Map Israel Take Off?

B Bardan created free map Israel in 2006 to let people share information about speed cameras. The company that made the GPS device he had didn't like it, and so they sent him a season tosysletter. He said, well, screw you, I'm going to take your mapping data out of this. And I'm just going to create my own mapping data. By December 2010, by that point, they've reached 2 million users,. They have over 250 million kilometers logged in the app, which is huge.

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