The Knowledge Project with Shane Parrish #204 John Bragg: The Blueberry Billionaire
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Oct 1, 2024 In a rare interview, billionaire John Bragg, founder of Oxford Frozen Foods and Eastlink, shares his journey from a small village to controlling half the world's wild blueberries. He discusses the contrarian principles behind his success in diverse industries, emphasizing long-term growth over quick profits. Bragg also reflects on the importance of anonymity in business to protect his family's legacy and navigates the complexities of company acquisitions while maintaining a family-oriented culture. His insights into investment philosophy and the challenges faced by Canadian entrepreneurs are both enlightening and inspiring.
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Blueberry-Funded Education
- John Bragg used his blueberry-picking earnings to finance his university education.
- He even built an apartment building with a fellow student.
Fair Deal Principle
- Strive for fair deals in business that benefit both parties.
- Ensure mutual satisfaction for long-term success.
Master of Destiny
- Controlling one's destiny is crucial, even if it involves risks and challenges.
- John Bragg built a freezing plant despite a crop failure, showcasing the importance of perseverance.