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The Knowledge Project with Shane Parrish
#204 John Bragg: The Blueberry Billionaire
Oct 1, 2024
John Bragg, founder of Oxford Frozen Foods and Eastlink, shares his inspiring journey from a small village to becoming a wild blueberry billionaire. He discusses the pivotal moments in his entrepreneurship, including strategic transitions in agriculture and the importance of operational efficiency. Bragg emphasizes the value of cultivating strong teams and maintaining humility while navigating the complexities of the telecommunications industry. He also highlights the need for a low-profile approach in both business and family life.
01:28:12
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Quick takeaways
- John Bragg's entrepreneurial journey illustrates the importance of mastering a core product line, like wild blueberries, for business success.
- His early experiences and challenges in the blueberry industry underscore the value of resilience and adaptability in entrepreneurship.
Deep dives
Focus on Core Competencies
The emphasis on developing a core product line is crucial for business success, as evident from the speaker's approach to wild blueberries and carrots. The strategy revolves around mastering one product and then maximizing its output, rather than diversifying too quickly into unrelated areas. By concentrating on a specific market, the speaker believes businesses can truly excel without overextending themselves, which often leads to failure. Operational efficiency is enhanced when a company focuses solely on what it does best, allowing for deeper expertise and improved quality control.
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