John Bragg: The Blueberry Billionaire
The Knowledge Project
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From Cable to Eastlink: The Evolution of Brag Communications
This chapter chronicles the journey of Brag Communications from its humble beginnings in 1968 as a local cable television provider to the establishment of Eastlink. It addresses the various challenges encountered, including licensing, technology shifts, and strategic acquisitions while emphasizing the importance of resourcefulness and long-term growth. Additionally, it highlights the complexities of the telecommunications industry and the evolution of the company's identity through strategic decisions in branding and operational focus.
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