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#204 John Bragg: The Blueberry Billionaire

The Knowledge Project with Shane Parrish

CHAPTER

Strategic Growth in the Blueberry Industry

This chapter explores the evolution of the blueberry industry through a leader's long-term vision focused on sustainability and strategic foresight. It highlights critical decisions, such as maintaining business relationships and adapting production seasons, which have contributed to the company's success. Additionally, the chapter discusses the challenges of food production and the importance of continuous improvement and quality management in a competitive market.

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