Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Integrating email marketing data into your search strategy
Nov 1, 2025
Patrick McKenna, a digital marketing expert from DMi Partners, discusses the untapped potential of email marketing data for enhancing search strategies. He highlights how enterprises can improve organic visibility by leveraging cross-channel insights and understanding audience engagement. The conversation dives into effective attribution modeling that links email interactions to search outcomes and outlines strategies for optimizing content based on segmented audiences. It's a must-listen for marketers looking to bridge the gap between email and SEO.
AI Snips
Chapters
Transcript
Episode notes
Start By Tracking Engagement
- Track email engagement to identify the words and points that drive user interaction.
- Use those engagement signals to compare trends between email and SEO for content optimization.
Collaborate To Build Compelling Content
- Collaborate across email and SEO teams to develop compelling content informed by engagement data.
- Optimize not just big ideas but the exact words and details that drive conversions.
Words Matter As Much As Format
- Content includes both creative formats and the precise language that drives action.
- Small wording details can materially influence engagement and purchase behavior.