Cross-channel collaboration benefits

Email marketing data remains underutilized for search optimization despite proven performance correlations. Patrick McKenna from DMi Partners shares how enterprise teams can leverage cross-channel insights to improve organic visibility and user engagement metrics. The discussion covers attribution modeling frameworks that connect email engagement to search performance, audience segmentation strategies that inform content optimization, and measurement approaches for tracking multi-channel customer journeys in an evolving search landscape.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.