Patrick McKenna

Patrick McKenna, a digital marketing expert from DMi Partners, discusses the untapped potential of email marketing data for enhancing search strategies. He highlights how enterprises can improve organic visibility by leveraging cross-channel insights and understanding audience engagement. The conversation dives into effective attribution modeling that links email interactions to search outcomes and outlines strategies for optimizing content based on segmented audiences. It's a must-listen for marketers looking to bridge the gap between email and SEO.