NN/g UX Podcast

2. Empathy, Adaptability, and Design (feat. Sarah Gibbons, Chief Designer at NN/g)

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Sep 4, 2020
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ANECDOTE

A Day in the Life of a Chief Designer

  • Therese Fessenden asks Sarah Gibbons about her daily work as chief designer at NN/g.
  • Gibbons explains she wears many hats, from research and design to visual design and public speaking, surprising those who expect a larger team.
INSIGHT

Everyone Is a Designer

  • Sarah Gibbons believes everyone is a designer in their own way, using different mediums to solve problems.
  • She argues that limiting design to visual aspects underestimates its potential impact on strategy, communications, and other fields.
ANECDOTE

Voting System Redesign

  • In 2011, Sarah Gibbons redesigned voting systems for underfunded communities, creating a kit for efficient and comfortable polling centers.
  • This project highlighted the broad opportunities within service design and landed her a job at IBM.
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