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The Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 780: 9 Things You Can Do to Grow Faster this Year with SaaStr CEO and Founder Jason Lemkin
Jan 24, 2025
Discover nine actionable strategies to accelerate your business growth, from enhancing outbound sales efforts to launching multi-product lines. Learn the value of hosting customer-centric events that deepen relationships and drive engagement. Understand the importance of thoughtful pricing strategies and customer success alignment to boost retention rates. Explore how effective marketing investments and global expansion efforts can create lasting impacts, positioning your company for a successful year ahead.
35:44
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Quick takeaways
- Hosting small customer events can enhance engagement and generate valuable leads by fostering meaningful connections in a relaxed setting.
- Focusing on one key area for innovation at the start of the year can significantly accelerate growth and differentiate businesses from competitors.
Deep dives
The Value of Customer Events
Hosting a small customer event can significantly strengthen relationships with both current and prospective clients. Inviting top customers and prospects to a casual gathering allows for meaningful connections without the need for extensive travel. This environment encourages existing customers to share their positive experiences, effectively selling the prospects on the value of the service. A simple half-day event can lead to impactful outcomes, generating valuable leads and enhancing overall customer engagement.
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