The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 780: 9 Things You Can Do to Grow Faster this Year with SaaStr CEO and Founder Jason Lemkin
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Jan 24, 2025 Discover nine actionable strategies to accelerate your business growth, from enhancing outbound sales efforts to launching multi-product lines. Learn the value of hosting customer-centric events that deepen relationships and drive engagement. Understand the importance of thoughtful pricing strategies and customer success alignment to boost retention rates. Explore how effective marketing investments and global expansion efforts can create lasting impacts, positioning your company for a successful year ahead.
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Effective Outbound Sales
- Use outbound sales, but do it well.
- Target the right prospects with personalized emails that directly address their pain points.
Multi-Product Strategy
- Launch a second core product before reaching $10M in revenue, unless your TAM is massive.
- A second product should unlock significantly more budget than just adding features.
Second Product Targeting
- Consider whether your second product should target the same buyer or a different one.
- Selling to a different buyer unlocks new budgets but requires more effort.