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6min chapter
SaaStr 780: 9 Things You Can Do to Grow Faster this Year with SaaStr CEO and Founder Jason Lemkin
The Official SaaStr Podcast: SaaS | Founders | Investors
Strategies for Marketing Investment and Global Expansion
This chapter explores the critical allocation of marketing budgets, highlighting the importance of investing in customer retention and personalized services. It also emphasizes the need for localization and establishing a physical presence in international markets to foster relationships and support expansion.
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