The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 780: 9 Things You Can Do to Grow Faster this Year with SaaStr CEO and Founder Jason Lemkin

The Official SaaStr Podcast: SaaS | Founders | Investors

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Strategies for Marketing Investment and Global Expansion

This chapter explores the critical allocation of marketing budgets, highlighting the importance of investing in customer retention and personalized services. It also emphasizes the need for localization and establishing a physical presence in international markets to foster relationships and support expansion.

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