Ecommerce Playbook: Numbers, Struggles & Growth 95% of Ecommerce Businesses Are Worth NOTHING
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May 20, 2025 Discover why a startling 95% of e-commerce ventures hold no value. The hosts dive into the myths surrounding entrepreneurial success and how social media skews perceptions. They dissect the mindset of entrepreneurs, noting how ambition can sometimes cloud judgment. Additionally, learn about the critical importance of aligning business goals with personal financial aspirations. With insightful tools for evaluating your business's potential, this discussion is a must for anyone navigating the challenging world of online commerce.
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Most E-commerce Businesses Fail Financially
- 95% of ecommerce businesses are effectively worth zero due to harsh survival and profitability odds.
- The startup ecosystem overall shows less than 0.1% achieve $1 million net profit, highlighting extreme difficulty.
Entrepreneurship Is Not Pure Logic
- Entrepreneurs are driven by autonomy, vision, and gambling instincts rather than pure logic and expected value.
- This irrationality enables them to attempt improbable successes and reshape the world despite low odds.
Long-Term Obsession Builds Moats
- Josh Shapiro built audiences posting 10 times daily on Instagram for 10 years before monetizing.
- This obsessive, illogical effort created a strong moat and edge over competitors.