Ecommerce Playbook: Numbers, Struggles & Growth cover image

95% of Ecommerce Businesses Are Worth NOTHING

Ecommerce Playbook: Numbers, Struggles & Growth

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Evaluating Business Potential Through Strategic Reflection

This chapter delves into a diagnostic toolkit for assessing a business's strengths and weaknesses, emphasizing the interplay between product uniqueness and advertising effectiveness. By using a two by two matrix, it illustrates how factors like gross margin and advertising quality shape effective marketing strategies in commoditized markets.

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