Ecommerce Playbook: Numbers, Struggles & Growth cover image

95% of Ecommerce Businesses Are Worth NOTHING

Ecommerce Playbook: Numbers, Struggles & Growth

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The Delusional Ambition of Entrepreneurs

This chapter explores the unique mindset of entrepreneurs, highlighting how their ambitious outlook can sometimes border on delusion despite facing low success rates. It draws interesting comparisons to other difficult fields, encouraging a focus on passion and purpose over market analyses.

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