FITLETE Radio | A Personal Training News and Fitness Industry Q&A Show EP#27 Trainer Spotlight Series: Meet Dr. Ashley Dwyer
Apr 23, 2025
Dr. Ashley Dwyer is a former licensed pharmacist and the founder of Team BDN Coaching, specializing in helping women navigate hormonal health. She discusses her transition from pharmacy to fitness, emphasizing a holistic approach for women feeling unwell. Ashley shares her unique coaching style which includes personalized fitness plans and deep-dive consultations. With a focus on continuous education, she highlights the importance of overcoming misinformation in the fitness industry, ensuring her clients receive trustworthy health guidance.
AI Snips
Chapters
Transcript
Episode notes
Pharmacist Turned Fitness Coach
- Dr. Ashley Dwyer transitioned from being a licensed pharmacist to a full-time fitness coach in 2020.
- She initially coached brides and bodybuilding competitors before expanding to women with hormonal and lifestyle challenges.
Organized Yet Spontaneous Personality
- Ashley is both highly organized, creating spreadsheets for her flag football team, and spontaneous, booking last-minute trips.
- She balances her disciplined health regimen with fun and impulsive moments, like dancing late on New Year's Eve.
Client Experience Attracts Clients
- Provide an excellent client experience and foster a strong community culture to attract and retain clients.
- Use client results, targeted social media content, paid ads, emails, and podcasts to connect with your specific audience.