Fergal Reid, VP of AI at Intercom, discusses the application of machine learning in customer service. Topics include advancements in NLP and ML, challenges in predicting AI technology, and the impact of AI in customer service, including the future potential of autonomous AI bots.
AI is revolutionizing customer service by undertaking knowledge work and understanding tasks beyond translations.
Developing AI products for customer service requires rigorous testing, incremental improvements, and ethical considerations.
Deep dives
AI Revolutionizing Customer Service
AI, specifically large language models, is poised to revolutionize customer service by undertaking knowledge work, starting with tasks like customer service support. The technological breakthrough in natural language processing through attention-based algorithms and transformers has enabled machines to understand various tasks beyond translations, such as summarization and instructions. This revolution represents the promise of AI and its remarkable advancements in comprehending and processing information.
Challenges and Progress in AI Applications for Customer Service
One challenge in AI applications, particularly in customer support chatbots, is the risk of 'hallucinations,' where models predict inaccurate responses. Overcoming this challenge involves using retrieval augmented generation methods to enhance accuracy. Developing industrial-strength AI products requires rigorous testing with real-world scenarios to ensure reliability and robustness. Incremental improvements and iterative refinement play a crucial role in enhancing AI performance for customer service applications.
Future of AI in Customer Service and Design Considerations
The future of AI in customer service envisions AI agents becoming central to business operations, handling complex tasks and autonomously making decisions. Designing AI systems that can take actions autonomously but also ensuring control mechanisms to maintain ethical standards and policy adherence are critical considerations. As AI-powered customer support continues to evolve, businesses must adapt to meet changing end-user expectations, with the potential for AI agents to address a wide range of informational queries seamlessly across various communication channels.
Great brands that endure always leap on new opportunities. To understand the new AI opportunity, you must understand the underlying technology. Our VP of AI, Fergal Reid, is the perfect person to explain that technology, and how it will transform the way you provide customer service. Fergal has been working on applying machine learning to customer service for many years, and has been leading our efforts in building generative AI into the core of the Intercom platform.
You can watch this episode on YouTube: https://www.youtube.com/watch?v=yZgHB9KFl1Y
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