The Cult of BookTok

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Mar 4, 2025

In this engaging discussion, Morgann Book, a BookTok creator celebrated for her bookish content, joins the hosts to unravel the fascinating world of BookTok. They explore how this vibrant community transformed the publishing landscape, spotlighting its impact on young readers and trends from dark romantasy to 'fancasting' favorite books. The conversation illuminates the balance between enthusiasm and authenticity in literary fandoms, questioning the cult-like nature of online book culture while celebrating its unifying force.

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INSIGHT

BookTok's Culty Nature

BookTok, a seemingly innocent corner of TikTok, has a surprising cult-like nature.
It influences how young people buy, read, and discuss books, raising questions about performative reading.

ANECDOTE

From Cakes to Books

Morgan Book, a BookTok content creator, originally focused on cake decorating videos.
She transitioned to BookTok in 2021-2022, riding the wave of its growing popularity.

INSIGHT

BookTok's Influence

BookTok heavily influences purchasing decisions, creating a sense of needing to "keep up."
Reading outside of BookTok feels strange due to the lack of communal connection it offers.

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