10min chapter

Sounds Like A Cult cover image

The Cult of BookTok

Sounds Like A Cult

CHAPTER

Exploring the BookTok Phenomenon

In this chapter, Eamon from Eamon's Books shares their journey into the vibrant BookTok community, detailing its growth since the pandemic. The discussion encapsulates the excitement surrounding book releases and the rising culture of 'fancasting,' while also addressing the sometimes problematic behaviors within the community. As they reflect on the duality of passion and entitlement among BookTok fans, the speakers highlight the unique intersection of literature and pop culture in today's social media landscape.

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