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The Cult of BookTok

Sounds Like A Cult

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The Cult of BookTok: Community and Consumerism

This chapter dives into the BookTok phenomenon on TikTok, exploring its passionate community centered on romance and young adult literature. The discussion highlights the tension between the platform's fast-paced nature and the reflective practice of reading, questioning the authenticity of the enthusiasm it cultivates. Through insights and examples, the speakers analyze how BookTok not only fosters a sense of belonging but also influences reading habits and consumer behavior within this unique literary space.

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