Seth Godin, bestselling author and marketing legend, returns to discuss his insights from his latest book, focusing on strategic thinking. He highlights the four crucial threads of strategy: time, game, empathy, and systems, which can transform our financial decisions and reduce stress. Seth emphasizes the power of being remarkable and urges listeners to embrace delayed gratification. He also redefines wealth, advocating for choices and contributions over material gain, making this conversation a treasure trove of actionable wisdom for personal and professional growth.
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insights INSIGHT
Strategy Misunderstood
Many people misunderstand strategy, thinking it's about tactics or forcing actions.
True strategy is a philosophy of becoming and making something better.
insights INSIGHT
Consumers Losing the Financial Game
Consumers often lose in personal finance because they don't understand money's strategic purpose.
They play against systems designed to take advantage of them, leading to stress and unhappiness.
insights INSIGHT
Empathy in Strategy
Empathy in strategy involves understanding that others don't share your perspectives.
Effective strategies acknowledge this and encourage chosen change, not forced compliance.
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This book, first published in 1974, focuses on the 'Inner Game' played within the mind of the player, against obstacles such as self-doubt, nervousness, and lapses in concentration. Gallwey introduces the concept of two selves: Self 1, the thinking brain that analyzes and judges, and Self 2, the 'feeling and doing' brain that can master skills naturally if not interfered with by Self 1. The book provides strategies for achieving 'relaxed concentration' and overcoming internal mental and emotional obstacles, making it relevant not only to tennis but also to other areas of life such as music, writing, work, and personal relationships.
This Is Strategy
Make Better Plans
Seth Godin
In this book, Seth Godin provides a framework for effective and elegant strategic thinking. He challenges readers to identify their 'smallest viable audience' and make remarkable work, understand and influence the systems shaping our world, prioritize long-term thinking over instant gratification, and make smart, purposeful choices that shape a better tomorrow. The book is designed for leaders, entrepreneurs, and change-makers seeking lasting transformation in their careers and communities.
This Is Marketing
You Can't Be Seen Until You Learn To See
Seth Godin
In 'This Is Marketing', Seth Godin presents a transformative view of marketing as a generous act of helping others solve problems. The book focuses on key principles such as targeting the smallest viable market, delivering anticipated, personal, and relevant messages, and building trust through permission marketing. Godin argues that effective marketing is about creating positive change and helping people become who they want to be. He provides actionable insights, case studies, and a strategic focus on storytelling, tension, and customer-centric approaches. The book is designed for entrepreneurs, small business owners, freelancers, and marketers looking to reframe their marketing strategies and connect meaningfully with their audiences.
In this episode of So Money, Farnoosh welcomes back bestselling author and marketing legend Seth Godin to discuss his latest book, This Is Strategy: Make Better Plans. Seth dives deep into the essence of strategy and its importance in creating meaningful change in our finances, careers, and lives. He explains the four essential threads of strategy—time, game, empathy, and systems—and how understanding them can help us make better decisions and reduce stress. From navigating money stress to mastering delayed gratification, Seth offers actionable advice for tackling life's challenges with clarity and purpose. He also revisits his thoughts on being "rich" 10 years later, emphasizing the value of choice and contributions over material wealth. Whether you're looking to improve your financial game, stand out at work, or build a better future, this episode is packed with wisdom and inspiration from one of the most influential thinkers of our time.
So Money with Farnoosh Torabi 
