

#8 Dr. Eric Helms - Science Communication in the Fitness Industry
Feb 21, 2024
Dr. Eric Helms discusses challenges in fitness science communication. They explore bro science, critical thinking in academia, protein intake for bodybuilders, conflicts of interest, and navigating content creation in the fitness industry.
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Science Communication Gap
- Exercise science studies meant to change public behavior are often not read by the public, leading to a communication problem.
- Consumers aren't expected to read complex full texts, making science communication crucially important.
Complex Roles of Science Communicators
- Science communicators vary in research understanding and practitioner experience, impacting information quality.
- Dr. Eric Helms uniquely embodies practitioner, researcher, and communicator roles, aiding his insights.
Eric Helms Journey in Fitness Science
- Eric Helms remembers starting as a consumer wanting simple answers, progressing to a practitioner and researcher.
- His journey reflects increasing complexity and understanding of exercise science communication.