#8 Dr. Eric Helms - Science Communication in the Fitness Industry
The N1 Experience
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Deconstructing Fitness Language in the Podcast
A critical analysis of the use of scientific language in fitness titles, highlighting skepticism and debate over the authenticity of terms like 'scientifically proven' and 'evidence-based'. The chapter evaluates different labeling approaches, discussing the controversy around using scientific terms for marketing purposes in the fitness industry.
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Transcript
