Selling with Love

How to Rewire Your Brain for Success | John Assaraf

Feb 17, 2025
John Assaraf, a renowned behavioral neuroscience researcher and New York Times bestselling author, shares insights from his journey from troubled teen to business leader. He sheds light on the neuroscience behind sales success, emphasizing that overcoming mental barriers is key. John discusses the transformative power of a clear vision, commitment, and emotional connections in selling. He also introduces practical strategies for rewiring the brain to foster confidence and genuine customer relationships, advocating for a heartfelt approach to sales.
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