

What Founders Need to Know About Feedback and Culture 7 | 33
15 snips Aug 13, 2025
Julia Austin, an executive coach, author of "After the Idea," and educator at Harvard Business School, shares invaluable insights for startup founders. She discusses why early hires are crucial in shaping company culture and the necessity of establishing feedback systems from day one. Julia emphasizes the importance of setting clear expectations and encourages leaders to embrace a culture of transparency and continuous learning. With practical advice on aligning team goals, she highlights that building successful businesses hinges on strong relationships and effective communication.
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Early Hires Define Company Culture
- The first 10–15 hires shape a startup's culture and set its long-term gestalt.
- Founders who skip thinking about team dynamics spend huge time fixing avoidable people problems.
Design Systems To Preserve Good Intentions
- Build systems and incentives that keep good people doing good work even as power shifts.
- Create checks and balances so rank-and-file employees hold influence, preventing single-person control problems.
Growth Quickly Breaks Informal Norms
- Rapid headcount growth quickly dissolves informal norms and creates directionlessness.
- Teams must intentionally design communication, meetings, and decision processes to avoid becoming departments that don't coordinate.