Julia Austin

Julia Austin, an author, Harvard Business School lecturer, and founder of Good For Her, emphasizes the importance of laying a strong foundation for startups. She discusses understanding customer pain points and the dynamics between co-founders, stressing the need for alignment in financial attitudes. Julia advocates for outcome-based roadmaps and highlights how AI can streamline product development while maintaining user engagement. Her insights equip first-time product managers with practical strategies for building successful and sustainable startups.

Julia Austin, a Harvard Business School faculty member and author of *After the Idea*, shares valuable insights on startup challenges. She emphasizes that while ideas are plentiful, executing them into a viable business is the real test. Julia reveals the emotional rollercoaster of entrepreneurship and the crucial need for operational planning. She highlights the importance of aligning personal and business goals to ensure sustainable success, urging founders to reflect deeply on their motivations beyond mere profit.